What’s at stake: Former NBR Lister and Icebreaker founder Jeremy Moon is taking his second venture, a premium petfood business, to the US.
Background: Moon sold Icebreaker to NYSE-listed VF Corporation for $288m.
Main players: Jeremy Moon, Robert Achten, Animals Like Us, Craig Hickson, Icebreaker.
He was the monarch of the merino matching set and the regent of the regenerative running tee, but for the second act in his entrepreneurial career, Icebreaker founder Jeremy Moon has plunged into premium petfood.
At age 54, former NBR Lister Moon has successfully established his petfood business
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