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General Business
6 mins to read

Herald paywall sees digital advertising revenue slump at NZME

Company says premium subs show NZers will pay for quality but will advertisers?

Dita De Boni Tue, 25 Feb 2020

The introduction of a paywall at the New Zealand Herald has proven to owner NZME that “New Zealanders value quality journalism” – but the jury is out on whether digital advertisers are valuing the premium platform in the same way.

Announcing the company’s full year results this morning,

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Dita De Boni Tue, 25 Feb 2020
Contact the Writer: dita@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Herald paywall sees digital advertising revenue slump at NZME
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