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General Business
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Harnessing a ‘cult-like’ customer base

Faced with closure, Wellington underwear manufacturer Nisa raised the money it needed in less than a day.

WATCH: Nisa co-owner Pam Lowe speaks with Maria Slade.

Maria Slade Tue, 12 Sep 2023

Nisa acknowledges it has an almost cult-like customer following, but even it was surprised at how those supporters answered the call.

The ethical clothing company has raised more than double its target in a PledgeMe campaign after staff made a last-ditch attempt to keep the business afloat.

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Harnessing a ‘cult-like’ customer base
General Business,
100804
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