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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
General Business
13 mins to read

Friend not foe: NZ’s growing alternative protein scene

Pioneering companies see opportunity to work with, rather than against, Kiwi farmers.

WATCH: Sunfed founder and CEO Shama Sukul Lee speaks with Kate McVicar.

Kate McVicar Tue, 31 Oct 2023
Key points
  • What’s at stake: New alternative protein startups are developing as the world requires more food, but challenges remain in their way.
  • Background: Companies are keen to differentiate themselves and work from the ‘first generation’ of alternative protein such as ‘meatless’ meat.
  • Key players: Icehouse Ventures, SunfedMirukuOpo Bio, Daisy Lab. 

Kiwi innovation is taking alternative protein into a new age, with room to work alongside the primary sector rather than replace it. However, headwinds such as funding and infrastructure shade the sunrise industry’s ascent. 

“I’d say [alternative protein] is in its development stages in New

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Kate McVicar Tue, 31 Oct 2023
Contact the Writer: kate@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Key points
  • What’s at stake: New alternative protein startups are developing as the world requires more food, but challenges remain in their way.
  • Background: Companies are keen to differentiate themselves and work from the ‘first generation’ of alternative protein such as ‘meatless’ meat.
  • Key players: Icehouse Ventures, SunfedMirukuOpo Bio, Daisy Lab. 
Friend not foe: NZ’s growing alternative protein scene
General Business,
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