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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
General Business
4 mins to read

Even in lockdown, branding's important: ad agency research

DDB strategy says brand comms vital for when business returns.

Dita De Boni Fri, 17 Apr 2020

An advertising survey conducted on New Zealanders in April suggests while in lockdown people have favourable views about advertising - because it reassures them that life will, eventually, return to normal. 

DDB Group New Zealand, the country’s largest advertising communications agency, is

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Dita De Boni Fri, 17 Apr 2020
Contact the Writer: dita@nbr.co.nz
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Even in lockdown, branding's important: ad agency research
General Business,
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