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Hot Topic Hawke’s Bay
General Business
10 mins to read

Ethically obtained data is the lifeblood of business: global Kantar boss

Eric Salama’s first visit to New Zealand before retiring from global market research behemoth.

Dita De Boni Fri, 07 Feb 2020

One of the most interesting things about Eric Salama, the visiting UK-based head of global data, insights and consulting company Kantar, is the one thing we are not allowed to ask him about.

Salama, who has been CEO of the $US4 billion company for 17 years, is stepping down from atop his global

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Dita De Boni Fri, 07 Feb 2020
Contact the Writer: dita@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Kantar WPP Eric Salama data analytics Digital marketing Market research
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Ethically obtained data is the lifeblood of business: global Kantar boss
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