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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
General Business
8 mins to read

Consumers increasingly okay giving up their data: dentsu NZ CEO

Dentsu Aegis Network becomes dentsu in services rebranding.

Dita De Boni Fri, 16 Apr 2021

More and more people will be willing to trade their data to have an enhanced customer experience in the future – and are increasingly comfortable living in a world where their data is being used for ‘good’.

That’s the word from Robert Harvey, chief executive of Auckland-based ad

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Dita De Boni Fri, 16 Apr 2021
Contact the Writer: dita@nbr.co.nz
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Consumers increasingly okay giving up their data: dentsu NZ CEO
General Business,
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