Building a marathon company in a ‘cluttered’ events industry
Taking on the world’s biggest marathon should keep The Ironman Group busy.
Asa Andersen Mon, 24 Jun 2019
After buying the world’s largest fun run last month – hosting more than 80,000 runners – Ironman Oceania managing director Dave Beeche says the key to building a marathon company is in unique, scalable events.
But with the events market cluttered, scaling up is “challenging,” Beeche
Want to read more? It's easy.
Choose your best value subscription option
Student
Exclusive offer for uni students studying at a New Zealand university (valued at $499).
