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Ārepa: surviving a negative media storm

Brand co-founders Angus Brown and Zac Robinson are chastened but not deterred as they continue to try and prove the science behind their drink aimed at cognitive function.

WATCH: Ārepa co-founders Zac Robinson and Angus Brown speak with Dita De Boni.

Dita De Boni Wed, 19 Jun 2024

The company behind the blackcurrant-based drink Ārepa, which lost 25% of its sales overnight after media picked up on claims made by  an Auckland University scientist about deceptive marketing practices, has licked its wounds and is determined to carry on after the issue blew up in November last

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Dita De Boni Wed, 19 Jun 2024
Contact the Writer: dita@nbr.co.nz
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Ārepa: surviving a negative media storm
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