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Treasury Wine’s A$1.6b US deal aims at premium market

After coming to grief with cheap US wine the strategy is now around luxury brands.

The Daou brand will sit alongside Penfolds in the portfolio.

Australia’s Treasury Wine Estates is adding to its assets in the US with a deal to buy premium California winemaker Daou Vineyards in a deal worth up to A$1.6b.

Treasury, the owner of global brands such as Penfolds and Wolf Blass, will pay A$1.43b upfront with an earn out agreement for Daou

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Lachlan Colquhoun Wed, 01 Nov 2023
Contact the Writer: lachlan@nbr.co.nz
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Treasury Wine’s A$1.6b US deal aims at premium market
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