What’s at stake: Indonesia surpasses New Zealand as the preferred holiday destination for Australians, changing long-standing travel trends.
Background: Recent ABS data reveal a shift in Australian travel preferences, with significant implications for New Zealand’s tourism industry and strategic focus on sustainability and market competitiveness.
Key players: Tourism Indonesia, Tourism New Zealand, Tourism Export Council, Tourism Industry Association.
Indonesia has pipped Aotearoa as the top destination for Australian travellers for the first time since records began almost 50 years ago.
Data from the Australian Bureau of Statistics last week shows 1.37 million Australians travelled to Indonesia in 2023, beating New Zealand’s 1.26 million
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What’s at stake: Indonesia surpasses New Zealand as the preferred holiday destination for Australians, changing long-standing travel trends.
Background: Recent ABS data reveal a shift in Australian travel preferences, with significant implications for New Zealand’s tourism industry and strategic focus on sustainability and market competitiveness.
Key players: Tourism Indonesia, Tourism New Zealand, Tourism Export Council, Tourism Industry Association.
