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Wool ‘on cusp of renaissance’

After many failed attempts to save industry, there’s hope sheep may be the stars of show once more.

Maria Slade Mon, 30 Nov 2020

Las Vegas is a paradoxical place to launch a campaign re-educating the world about a clean, green natural fibre.

Sin City is plastic to its core, yet it was alongside the mock Eiffel Tower and indoor Venetian canals that New Zealand wool growers made a bid to reinvent themselves.

The year was

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Contact the Writer: maria@nbr.co.nz
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Wool ‘on cusp of renaissance’
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