close
MENU
How to guide
How to guide
Home
The NBR List
NBR View
NBR Marketplace

Categories

General Business Investment Economics Te Ao Māori Politics Infrastructure Australia Tech & Innovation Finance Law Professional Services Primary Industries Retail Property Deals Aviation News Comings & Goings

Analysis

All Economy Matters Edwards on Politics Hunter’s Corner Last Word Margin Call On the Money Shoeshine Underarm NBR Focus

Featured

Podcasts Audio Articles Entrepreneurs Your Business Beehive Banter Morning Brew Toil & Trouble NZ Aviation News Back Issues Market Outlook Dollars & Sense Private Bin Opinion (Archive) NBR Radar (Archive) NBR Rich List (Archive)
Analysis
7 mins to read

Sassy technology sends hype-cycle into overdrive

Technology: New network tech – called SASE, pronounced ‘sassy’ – is attracting all manner of interest.

Rob O’Neill Thu, 02 Apr 2020

The IT industry has always been prone to wild enthusiasms.

It’s a sales-driven industry, so new technology is reliably over-hyped in terms such as ‘ground-breaking’, ‘transformational’ and ‘revolutionary’.

Over the years, these developments have often been expressions of the

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
View terms and conditions.
Individual
Group membership
NBR Marketplace

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Already have an account? Login
Rob O’Neill Thu, 02 Apr 2020
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Tags
Rob O'Neill SASE Matt Conran Robert X Cringely
Related News
Analysis

Finzsoft offers a strange case study of ‘vendor lock-in’
Analysis

Tech-wreck 2020: Why the listed sector is no safe haven

Analysis
1

What’s the point of Agile in an ‘iron triangle’?
Related News
Analysis

Finzsoft offers a strange case study of ‘vendor lock-in’
Analysis

Tech-wreck 2020: Why the listed sector is no safe haven

Analysis
1

What’s the point of Agile in an ‘iron triangle’?
Sassy technology sends hype-cycle into overdrive
Analysis,Tech & Innovation,
83132
true
Subscribe Login