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Analysis
7 mins to read

Sassy technology sends hype-cycle into overdrive

Technology: New network tech – called SASE, pronounced ‘sassy’ – is attracting all manner of interest.

Rob O’Neill Thu, 02 Apr 2020

The IT industry has always been prone to wild enthusiasms.

It’s a sales-driven industry, so new technology is reliably over-hyped in terms such as ‘ground-breaking’, ‘transformational’ and ‘revolutionary’.

Over the years, these developments have often been expressions of the

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Rob O’Neill Thu, 02 Apr 2020
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Rob O'Neill SASE Matt Conran Robert X Cringely
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