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Bumblebee’s flight too erratic at Comvita

The honey producer overhauled strategy but is it enough?

Over the past few years, Comvita’s management has been flying to the beat of Nikolai Rimsky-Korsakov’s mercurial Flight of the Bumblebee (go on, play it now).

The Bay of Plenty mānuka honey producer has bumbled erratically after too many opportunities in a rapidly changing environment,

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Calida Stuart-Menteath Mon, 03 Feb 2020
Contact the Writer: calida@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Bumblebee’s flight too erratic at Comvita
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