Bumblebee’s flight too erratic at Comvita
The honey producer overhauled strategy but is it enough?
Calida Stuart-Menteath
Mon, 03 Feb 2020
Hot Topic
Hawke’s Bay
Over the past few years, Comvita’s management has been flying to the beat of Nikolai Rimsky-Korsakov’s mercurial Flight of the Bumblebee (go on, play it now).
The Bay of Plenty mānuka honey producer has bumbled erratically after too many opportunities in a rapidly changing environment,
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Calida Stuart-Menteath
Mon, 03 Feb 2020
Contact the Writer: calida@nbr.co.nz
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Bumblebee’s flight too erratic at Comvita
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