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Hunter’s Corner
6 mins to read
7

Beauty of A2’s brand is in eye of the beholder

Science is no longer the key to the milk marketer’s success

Tim Hunter Fri, 02 Aug 2019

The trouble with New Zealand is we just don’t think big enough.

Never mind these one-off products that “may support nasal health” or “provide a feel-good bowel detox if used with a daily enema,” let’s go supersized. Let’s create a goji berry, noni juice, fish oil, ginseng, manuka

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Tim Hunter Fri, 02 Aug 2019
Contact the Writer: thunter@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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A2 Milk Otago University Greg Yelland Andrew Reynolds Jim Mann
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Related News
General Business
10

Sceptical reception for A2 milk research
Investment
1

A2 Milk continues to outperform
General Business
1

A2 milk demand boosts Livestock Improvement
Beauty of A2’s brand is in eye of the beholder
Hunter’s Corner,Analysis,
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